FullPractice100Program

100 Full Practice Lessons

0. Self-Orientation

Week 1. Know Thyself and Thy Services

1. What You Do

• 상대방의 입장에서, 나의 입장에서, 인류애의 관점에서.
• 세밀하게 좁혀서, 몇가지 나열해서 고객이 짐작 할 수 있도록
• Sample : My practice is exclusively working with individuals who have too many choices / options in their lives and who feel the needs to design a simple, sustainable, flexible and elegant life and lifestyle. --- Life coach.
• /WhatIDo

2. Client Qualities

• 최고의 성과를 내기 위해서는 최고의 고객과 함께 일을 해야 함.
• Best coach는 어떤 고객과도 함께 일을 할 수 있어야 하나, 잘 맞지 않는 고객과 함께 하다보면 쉽게 지칠 것이 분명함.
• 당신이 최고의 성과를 낼 수 있는 고객의 특성을 요약하고 알고 있어야 함.
• /WhoIsMyBestClient

3. Client I Can't Work For

4. Value Delivered

5. Marketing Messages

Week 2. Resolving Psycho Blocks

6. The Fraud Factor

7. I'm a great coach!

8. I need credentials!

9. I can't charge for this!

10. I don't believe in coaching!

Week 3. Building a Network

11. Building a Network of 10

12. Building a Network of 100

13. Building a Network of 1,000

14. Building a Network of 10,000

15. Building a Network of 100,000

Week 4. Educating For Your Network for Referrals

16. The Sales Letter

17. Cultivating & Meeting With COIs

18. Playing 20 Questions

19. The New Client / Referral Education

20. The Current Client / Referral Education

Week 5. Bonding with Your Network

21. Offering free Focus Day Sessions

22. Offering a fee or free TeleClass

23. Offering a fee or free 5-day Program

24. Offering a fee or free Course By Email

25. Setting up an R&D Team

Week 6 . Winning Websites

BONUS: The Coaching Sites WebTour / Discussion

26. Your Website Design Primer

27. Your Home Page as an Email Converter: Part 1

28. Your Home Page as an Email Converter: Part 2

29. Your Home Page as a Solution

30. Your Home Page as a Sales Letter

Week 7. Winning Websites (continued)

31. Your Home Page as a Program Menu

32. Your Home Page as a Billboard

33. Your Home Page as a Mall

34. Your Home Page as a Portal

35. Your Home Page as a Testimonials Center

Week 8. 1 to 1 Selling Techniques

36. Be a Living Brochure

37. Using laser marketing questions

38. Converting questions and statements

39. Double closing the sale

40. Avoid Selling Mistakes

Week 9. Using Assessments as Marketing Giveaways

41. The Quality of Life 100 Assessment

42. The Clean Sweep 100 Assessment

43. The Personal Foundation mini poster

44. Attraction mini poster

45. The DISC and other assessments

BONUS: Success with Full Practice 100 Course: Participant's real world success with Lessons 41 to 45.

Week 10. Increasing Web Traffic

46. Coach Referral Services

47. The Overture (goto.com) Listing

48. The Yahoo Listing

49. Meta Tags are Must Haves

50. Setting up a Links Page

Week 11. Strengthening Your Reputation

51. From wimpy to edgy

52. From dominating to sensitive

53. From helpful to wise

54. From interested to interesting

55. From heavy to light

Week 12. Developing a National Reputation

56. Write your first book

57. Networking among key players

58. Getting in the "A" group of coaches

59. Creating an e-program that can serve millions

60. How to work the media

Week 13. Mastering 5 Professional Standards

61. 100% satisfaction guarantee

62. Same day customer service response

63. Arms length, professional relationship

64. Nothing negative said, ever

65. 100% confidentiality, always

Week 14. Using Ezines and Ecourses

66. Why use ezines and ecourses

67. Become a learner by becoming a teacher

68. Setting up an R&D Team

69. Marketing your ezine

70. Converting subscribers to customers

Week 15. Double Value to Current Clients

71. Being available via Instant Messenger

72. Asking for more than the client can do

73. Empowering clients to set tight deadlines

74. Decline to accept excuses

75. Help client see special stuff about themselves

===== Week 16. Social and Networking Settings

76. The 15 second elevator speech

77. The 15 second self introduction

78. Working a room

79. Working an opportunity

80. Becoming a lot more social

Week 17. Avoiding Client Turn-offs

81. Being rushed or late

82. Being a one trick pony

83. Not adapting to individual client's needs

84. Being arrogant

85. Being wimpy

Week 18. Making it Big In Coaching

86. Owning a niche

87. Getting larger corporate contracts

88. Charging premium fees

89. Multiple / Related revenue streams

90. Group coaching

Week 19. Managing Your Successful Practice

91. Keeping practice consistently full

92. Automated client billing

93. Handling ebb and flow of clients

94. New formats in coaching

95. Coordinating with other coaches

Week 20. Shining in a Sea of Coaches

96. Immediate response to inquiries

97. Professional image / class act

98. Let your personhood show through

99. Formatting coaching into packages

100. Master the 15 Proficiencies of Coaching