0. Self-Orientation
1. What You Do
2. Client Qualities
3. Client I Can't Work For
4. Value Delivered
5. Marketing Messages
6. The Fraud Factor
7. I'm a great coach!
8. I need credentials!
9. I can't charge for this!
10. I don't believe in coaching!
11. Building a Network of 10
12. Building a Network of 100
13. Building a Network of 1,000
14. Building a Network of 10,000
15. Building a Network of 100,000
16. The Sales Letter
17. Cultivating & Meeting With COIs
18. Playing 20 Questions
19. The New Client / Referral Education
20. The Current Client / Referral Education
21. Offering free Focus Day Sessions
22. Offering a fee or free TeleClass
23. Offering a fee or free 5-day Program
24. Offering a fee or free Course By Email
25. Setting up an R&D Team
BONUS: The Coaching Sites WebTour / Discussion
26. Your Website Design Primer
27. Your Home Page as an Email Converter: Part 1
28. Your Home Page as an Email Converter: Part 2
29. Your Home Page as a Solution
30. Your Home Page as a Sales Letter
31. Your Home Page as a Program Menu
32. Your Home Page as a Billboard
33. Your Home Page as a Mall
34. Your Home Page as a Portal
35. Your Home Page as a Testimonials Center
36. Be a Living Brochure
37. Using laser marketing questions
38. Converting questions and statements
39. Double closing the sale
40. Avoid Selling Mistakes
41. The Quality of Life 100 Assessment
42. The Clean Sweep 100 Assessment
43. The Personal Foundation mini poster
44. Attraction mini poster
45. The DISC and other assessments
BONUS: Success with Full Practice 100 Course: Participant's real world success with Lessons 41 to 45.
46. Coach Referral Services
47. The Overture (goto.com) Listing
48. The Yahoo Listing
49. Meta Tags are Must Haves
50. Setting up a Links Page
51. From wimpy to edgy
52. From dominating to sensitive
53. From helpful to wise
54. From interested to interesting
55. From heavy to light
56. Write your first book
57. Networking among key players
58. Getting in the "A" group of coaches
59. Creating an e-program that can serve millions
60. How to work the media
61. 100% satisfaction guarantee
62. Same day customer service response
63. Arms length, professional relationship
64. Nothing negative said, ever
65. 100% confidentiality, always
66. Why use ezines and ecourses
67. Become a learner by becoming a teacher
68. Setting up an R&D Team
69. Marketing your ezine
70. Converting subscribers to customers
71. Being available via Instant Messenger
72. Asking for more than the client can do
73. Empowering clients to set tight deadlines
74. Decline to accept excuses
75. Help client see special stuff about themselves
===== Week 16. Social and Networking Settings
76. The 15 second elevator speech
77. The 15 second self introduction
78. Working a room
79. Working an opportunity
80. Becoming a lot more social
81. Being rushed or late
82. Being a one trick pony
83. Not adapting to individual client's needs
84. Being arrogant
85. Being wimpy
86. Owning a niche
87. Getting larger corporate contracts
88. Charging premium fees
89. Multiple / Related revenue streams
90. Group coaching
91. Keeping practice consistently full
92. Automated client billing
93. Handling ebb and flow of clients
94. New formats in coaching
95. Coordinating with other coaches
96. Immediate response to inquiries
97. Professional image / class act
98. Let your personhood show through
99. Formatting coaching into packages
100. Master the 15 Proficiencies of Coaching